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Inbound Destination Marketing Management Services in the Oceania Major Market Area (MMA)

Grants to USA, Canada, and International Marketing Organizations
to Provide Marketing Services for the Hawaiian Islands

Agency Type:


Funding Source:

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Hawai‘i Tourism Authority (HTA)

Deadline Date:

06/30/20 4:30 PM


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Grants to USA, Canada, and International marketing organizations to provide marketing services for the Hawaiian Islands. Applicants must possess a Certificate of Vendor Compliance. The purpose of the funding is to manage tourism in the state strategically and in consideration of cultural values, conservation of natural resources, economic goals, visitor industry needs, and community desires.

The Hawai‘i Tourism Authority, hereinafter referred to as the "Authority" or “HTA,” is issuing this request for proposals (RFP) to seek inbound destination marketing management companies capable of providing a full range of comprehensive marketing management services for the Hawaiian Islands in the Oceania market.

The destination marketing management services being solicited include:

  • Develop and deploy a brand management plan that will increase visitor expenditures for the Hawaiian Islands in alignment with HTA’s strategic directives;
  • Integrate activities with the travel trade (retail and wholesale) and consumers through multi-faceted, traditional and non-traditional means;
  • Develop and facilitate partnerships or other relationships with Hawai‘i’s visitor industry and community stakeholders; and,
  • Promote Hawai‘i as a Meetings, Conventions, and Incentives (MCI) destination

As part of its marketing capacity, the Hawai‘i Tourism Authority manages branding initiatives and activities through its contractors, who leverage HTA funds by way of direct marketing, partnerships and other relationships.

Each applicant is solely responsible for all expenses incurred for the preparation of the proposal and any expenses related to the evaluation process. This includes, but is not limited to, development and submission of the Proposal and subsequent responses to HTA requests for more information, and participation in any pre-award oral presentation, including travel and lodging expenses. An applicant shall not bill the HTA for any costs or expenses associated with its response to this RFP. Any incumbent under any HTA contract may not use HTA-funded resources to prepare its Proposal.

GrantWatch ID#:

GrantWatch ID#: 189759

Estimated Size of Grant:

An Applicant shall submit a Fixed Price Proposal. This is a firm fixed price contract for no greater than one million nine hundred thousand dollars (USD $1,900,000.00), tax inclusive, for Calendar Year 2021.

Term of Contract:

Start of Initial Contract Period: January 1, 2021
End of Contract Performance: December 31, 2023
End of initial Contract Period: March 31, 2024

The HTA is authorized to execute contracts for a period of up to five years under 201B-3(a)(3) Hawai‘i Revised Statutes (HRS), and to engage the services of qualified persons to implement the STATE’s tourism marketing plan or portions thereof as determined by the Authority under 201B- 3(a)(10) HRS.

Additional Eligibility Criteria:

This RFP is open to in-state and out-of-state applicants. Applicants must include evidence that they currently possess or have filed for a Certificate of Vendor Compliance (CVC). This is a requirement.

Multiple or alternate proposals from the same applicant are not allowed. In the event alternate or multiple proposals are submitted, all of the applicant's submissions may be rejected at the discretion of the HTA Procurement Officer.

For more information on ineligible proposals, see:

Pre-Application Information:

RFP 21-05 Oceania Hawai‘i Tourism Inbound Destination Marketing Management Services

- Distribution of RFP: Tuesday, March 24, 2020
- Deadline to submit written questions to HTA. Recommended due date to register on eCivis: Monday, April 6, 2020
- RFP Addendum - HTA to Issue Responses to Written Questions: Week of April 13, 2020
- Deadline for Applicants to Protest the Content of the RFP: Within 5 calendar days of issuance of Addendum with an answer to questions.
- Deadline to Submit Written Proposal: Tuesday, June 30, 2020 (by 4:30 pm HST)
- Notice of Selection or Non-selection to Oral Presentation: Week of June 22, 2020
- Oral Presentation: Week of July 6, 2020
- Notice of Award Selection or Non-selection: Mid July
- Deadline for Applicant to Protest Non-Award: Within 5 business days of notice of non-award

HTA is requiring all applicants to produce evidence that they currently possess, or have filed for, a Hawai‘i State Certificate of Vendor Compliance (CVC). Per State law, once awarded, all contractors must have a “compliant” CVC as a precondition to signing a contract. Contract cannot be executed without a CVC. It is recommended that applicants begin the process immediately to identify any possible challenges and to avoid any delays in processing. There is a $12 annual fee for this service.

Hawai‘i Compliance Express requires entities to have a Federal Tax ID number (FEIN) in order to apply for
CVC. This is true for foreign entities as well as domestic. Applicants can get an FEIN, by filling out IRS
Form SS-4.

Destination Marketing Management Services Oceania MMA: https://gn.ecivis.coma/GO/gn_redir/T/y9s7scqk526o
Application Submission Guide and instructional video

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.


Ronald D. Rodriguez, Contract Specialist / Procurement Officer
Evita Cabrera, Contract Specialist

Hawai‘i Tourism Authority
1801 Kalākaua Avenue
Hawai‘i Convention Center, First Level
Honolulu, Hawai‘i 96815

Phone: (808) 973-9449

The HTA is using an online RFP management system this year called eCivis. For technical problems with
the eCivis system, please email This is for technical problems only.

URL for Full Text (RFP):

Geographic Focus:

USA: Alabama;   Alaska;   Arizona;   Arkansas;   California;   Colorado;   Connecticut;   Delaware;   Florida;   Georgia;   Hawaii;   Idaho;   Illinois;   Indiana;   Iowa;   Kansas;   Kentucky;   Louisiana;   Maine;   Maryland;   Massachusetts;   Michigan;   Minnesota;   Mississippi;   Missouri;   Montana;   Nebraska;   Nevada;   New Hampshire;   New Jersey;   New Mexico;   New York City;   New York;   North Carolina;   North Dakota;   Ohio;   Oklahoma;   Oregon;   Pennsylvania;   Rhode Island;   South Carolina;   South Dakota;   Tennessee;   Texas;   Utah;   Vermont;   Virginia;   Washington, DC;   Washington;   West Virginia;   Wisconsin;   Wyoming

USA Territories: American Samoa (USA)   Guam (USA)   Puerto Rico (USA)   Virgin Islands (USA)   Northern Mariana Islands (USA)

USA Compact Free Associations: The Federated States of Micronesia (USA)   Marshall Islands (USA)   Republic of Palau (USA)

Canada: Alberta   British Columbia   Manitoba   New Brunswick   Newfoundland and Labrador   Northwest Territories   Nova Scotia   Nunavut   Ontario   Prince Edward Island   Quebec   Saskatchewan   Yukon


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